After a month of forgetting it was happening eager anticipation, the Rage premiere finally went off last Thursday at the BFI Southbank.

As previously discussed, the whole thing was incredibly ‘interactive’ and seemed to incorporate Skype, SMS, Twitter, Facebook, Babelgum, Youtube and about a million other social networking formats, all allowing audiences in cinemas across the country to simultaneously express their boredom.

BECAUSE RAGE IS 98 MINUTES OF THE DULLEST SHIT I’VE SEEN IN MY LIFE.

• And Lily Cole is rubbish.
• And the whole notion of a premiere is belittled by the fact that it was already available online and on phones and on DVD in the US.
• And I didn’t stay for the Q&A.