The simple explanation for this ultra-minimalist ‘Flight’ poster

Friday June 8th 2012

‘Pop cultural commentators’ were quick to applaud the bravery of this negative-space-heavy poster for Robert Zemeckis’s eagerly-awaited return to live-action filmmaking Flight when it was released online yesterday, and it’s certainly true that it takes guts to favour a big blue void in your marketing materials over one of Hollywood’s most bankable stars. Then again, there’s always a chance it was more of a ‘layer visibility’ issue.