These Hunger Games PR stunts are not entirely impressive

Tuesday September 4th 2012


THE O2 ARENA HOSTS A FAN SCREENING OF THE 15 CERTIFICATE VERSION OF THE HUNGER GAMES AND LIVE REAPING ON TOP OF THE O2!

LET THE GAMES BEGIN… Monday 3rd September sees the release of the phenomenally successful film, The Hunger Games on 2-disc DVD, 2-disc Blu-Ray, TVOD and digital download formats (see Notes to Editors for full details)…

The Hunger Games came out on DVD yesterday, in both its original 12A cut and a new 15-rated version (the 7 second difference concerns the ‘digital removal of blood splashes and sight of blood on wounds and weapons’). To celebrate, Lionsgate have set their promotional phasers to stupefy. Last week, they got a bunch of kids to climb the O2 for a ‘live reaping’ (don’t ask) before treating them to a screening of the much-fêted ‘blood splash’ cut of the film.

This week, shit got even bizarrerer:

TWO FANS OF THE HUNGER GAMES TAKE A CHARIOT RIDE ALONG THE ‘DISTRICT’ LINE…

A futuristic black chariot travelled the route of the District Line in London today, to celebrate the release of The Hunger Games on 2 Disc DVD, 2 Disc Blu-ray and Download to own from Monday. Replicating the famed chariot parade of the “Tributes” from the 12 “Districts” in the ground-breaking movie…

They’re really hinging a lot on the word ‘district’ there, aren’t they? Especially when the press release goes on to say that in actual fact…

The chariot ride began at Battersea Park and continued through to Westminster and along the Embankment taking in key London landmarks.

The nearest District Line stop to Battersea Park is Sloane Square, which is over a mile away. Still, if we’re calling that chariot ‘futuristic’ then I guess we can play a little fast and loose with the exact specifics of the London Underground map as well.

The ‘tributes’ were 16 year old Billie Surrey from Stoke-on-Trent and 21 year old Ibtisam Ahmed from Nottingham, who were required to make their own costumes for the stunt and didn’t even get a live reaping for their trouble. Here’s a close-up of the pair, along with travel companions Katy Perry and Bob Hoskins:

At least no one looks like they’re about to die of embarrassment.

The Hunger Games is out now in both theatrical and eXtReMe blood splash versions. It’s sort of alright, not great, if you know what I mean.