I’d been studiously avoiding The Hangover since its release in June but it’s out today on Blu-ray and DVD so I feel the time has come to give in to it.

Don’t get me wrong, I like ‘raunchy humour’, ‘non-stop laughs’ and ‘hilarious interplay’ as much as the next person, but everything about the poster, trailer, TV spots, bus ads and viral campaign made it look like the broadest, crappest comedy ever.

The good news is: it’s not. It’s actually very good. The leads are all very funny, Zach Galifianakis is amazing and Heather Graham has literally not aged in 15 years. Oh, and Ken Jeong is getting funnier and funnier:

All of which begs the question: why make it look so shit?

• Why take a single element of the movie like the baby (who appears on screen for less than fifteen minutes) and hinge your whole marketing campaign around it?
• Why take the worst moment of the entire film – the Mike Tyson cameo – and put it right at the conclusion of the main trailer?

It’s completely insane.

Then again, it’s probably why this movie made half a billion dollars worldwide and I’m not a marketing consultant.