Spot the difference

Monday March 29th 2010

One of these new release DVDs is last year’s $200,000,000-grossing indie horror sensation Paranormal Activity. The other is the lesser-known Paranormal Entity, the latest in an extremely long line of ‘mockbusters’ produced by California-based production company The Asylum.

Producing 10-15 titles a year, The Asylum specialise in making low budget movies that happen to have very similar titles, plots, characters, poster designs and release dates to those of major Hollywood blockbusters. They make money because some people mistake their products for the real things, which isn’t the most ethical of business strategies.

Still, it’s not always a bad thing. Guy Ritchie’s Sherlock Holmes didn’t have anything nearly as cool as fire-breathing pterodactyls smashing through Westminster Bridge: