Friday April 16th 2010

This is an amazing story.

Paramount and Dreamworks representatives have admitted that they regret allowing quarterly fashion magazine VMan to include characters from Shrek Forever After in an upcoming fashion spread.

The photos feature Shrek, Fiona, Donkey and Puss in Boots accompanied by scantily clad male and female models in The Standard hotel in New York.

A Paramount spokesperson said:

“While we do respect Vman’s creative vision, the shoot did not turn out the way originally envisioned when the idea was first presented by the magazine. In hindsight, we would have declined to include the Shrek characters in such a magazine spread.”

If only the photos had all been phrased as incredibly lazy and obvious double entendres, it might have been more in keeping with ‘the brand’.