Saturday Video: Alejandro González Iñárritu’s Nike Ad

Saturday May 22nd 2010

The fact that Alejandro González Iñárritu can unveil a Spanish-language Javier Bardem-starring Mexican drama in the main competition at Cannes in the same month that his new Nike World Cup ad Write the Future (above) shows up and becomes one of the most exciting, funny, innovative and plain awesome things of 2010, might just make him the coolest man on Earth.

But I’ll have to double check that.