Tuesday June 1st 2010
(via Yahoo, thanks to everyone on Twitter who pointed this out)
Lionsgate have decided that they will not pre-screen the movie for journalists, on the grounds that:
We want to capitalize on the revolution in social media by letting audiences and critics define this film concurrently. In today’s socially connected marketplace, we all have the ability to share feedback instantly around the world. In keeping with this spirit, Lionsgate and the filmmakers want to give the opportunity to moviegoing audiences and critics alike to see Killers simultaneously, and share their thoughts in the medium of their choosing. We felt that this sense of immediacy could be a real asset in the marketing of Killers.
There’s something quite sickening and pathetic about their use of meaningless stock phrases like ‘social media’ and ‘socially connected marketplace’ to avoid saying the one and only reason not to screen a film to critics: “it’s so bad that anybody with a brain would be put off by the avalanche of terrible reviews and we’d end up making no money”. The track record speaks for itself.
I’m 90% sure that the movie is being screened over here (it’s out June 16th – two weeks later than in the States) so the next time you hear from me, it’ll probably be with a review.
So without further ado, I present everything I’ve learnt about Killers while spending 6 months trying to avoid it:
Killers is an romantic action-comedy film starring Katherine Heigl and Ashton Kutcher as an unlikely couple (I think he might be a hitman) forced into even unlikelier circumstances by a few hilarious twists of fate. It’s directed by Robert Luketic, of The Ugly Truth, Monster-in-Law and Legally Blonde fame, and also stars Tom Selleck.
It looks a bit like Fun with Dick and Jane. The crap version, with Tea Leoni.
Time will tell whether this was all a massive waste of time.