Dear Jameson Irish Whiskey,

Thursday July 28th 2011

We’ve been friends for a long time now, ever since that fateful evening in 2008 when I was first handed one of your cocktail offspring at a trendy London Film Festival after party. Since then, you’ve sponsored 90-95% of my admittedly bare social calendar: everything from premieres to awards shows to screenings in Soho car parks.

Your presence in my life is so pervasive (particularly in the Autumn months) that I often convince myself in hindsight that you were responsible for events you had no part in whatsoever. Which is great for you but less exciting news for VW and Grey Goose.

So you can imagine my disappointment when I arrived at the Film4 Summer Screen launch party last night to find that you’d been displaced as the main drinks sponsor by Estrella beer. Bloody Catalans… coming over here, taking our jobs (and the jobs of single distillery Irish whiskeys).

Is this the first step in a plot to abandon your borderline-OCD sponsorship of EVERY film-related event in the UK, and instead buddy up with music, or even fashion? The whores. Please tell me it’s not. Please tell me I’m being paranoid. I don’t think I could bear to lose you.

Ultra Culture