How to sell ‘Exit Through the Gift Shop’ to the US market

Wednesday March 31st 2010


STEP ONE
Crop the 1.85:1 trailer down to 2.35:1.

BEFORE

1.85:1 Trailer

AFTER

2.35:1 Trailer

Job done.


Definitely not photoshopped

Tuesday March 30th 2010


More shit from Knight & Day:


How to buy a ‘New Moon’ DVD for £100

Tuesday March 30th 2010


I saw this in HMV the other day.

It’s a New Moon Limited Edition Memory Box and it retails at £99.99.

Here’s the blurb:

This highly exclusive presentation box is beautifully finished in luxurious PU black leather with gold foil text and scrolling and a red velveteen inner with mirror. It has plenty of space to store all your treasured Twilight Saga possessions and also doubles up as a great vanity case. You can take it with you or keep it in pride of place at home.

Each exclusively numbered case contains your very own copy of the The Twilight Saga: New Moon 2 Disc Edition, packed full of extras. With only 5,000 in existence (exclusive to the UK) it’s a must have for any Twilight fan.

Unfortunately, what they’ve failed to mention is that it’s actually a tacky piece of crap with a £7 DVD inside.


A reissue

Monday March 29th 2010


Hitchcock wasn’t standing for your ‘we’ve only missed five minutes’ bullshit.

Fifty years have come and gone since the release of Psycho (‘it seems like only yesterday’) so the BFI have decided to do a cheeky digital re-issue, along with a programme of movies that influenced or were influenced by Hitchcock’s seminal slasher.

You don’t need me to review Psycho for you.

That said, the digital transfer looks great so if you’ve got a good digital screen nearby, you’d be some sort of idiotic cunt not to go along and check it out.

Also: The BFI programme is unexpectedly diverse, fitting in the campy 1983 sequel and Gus Van Sant’s underrated remake alongside more worthy choices like M and L’Avventura. Worth a look.


Spot the difference

Monday March 29th 2010


One of these new release DVDs is last year’s $200,000,000-grossing indie horror sensation Paranormal Activity. The other is the lesser-known Paranormal Entity, the latest in an extremely long line of ‘mockbusters’ produced by California-based production company The Asylum.

Producing 10-15 titles a year, The Asylum specialise in making low budget movies that happen to have very similar titles, plots, characters, poster designs and release dates to those of major Hollywood blockbusters. They make money because some people mistake their products for the real things, which isn’t the most ethical of business strategies.

Still, it’s not always a bad thing. Guy Ritchie’s Sherlock Holmes didn’t have anything nearly as cool as fire-breathing pterodactyls smashing through Westminster Bridge:


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